PUMA ambassador Selena Gomez is launching her first apparel collection with the activewear brand, which 'empowers women to stand out from the crowd'.

Each piece from the Strong Girl collection, launching December 12, has the word 'strength' stitched into it, and the Back To You hitmaker commented 'Strength is something I try to own every day. I wanted to create a collection that makes women feel sexy, empowered, and strong. I love every piece that I designed and hope it inspires others to find their inner strong girl'.